About

Origin Story

ND Collective was founded with an intention to create something lasting - pieces stitched by hand, rich with meaning.  What began as a personal craft evolved into a modern embroidery house with two distinct expressions:

ND Studio specializing in live embroidery experiences and brand activations that bring artistry into real time.

Sunshine Made Goods Co. offering refined handmade goods and creative workshops that celebrate craftsmanship and connection.

Together, they reimagine embroidery as both art and experience.

Our Mission

We believe in the beauty of craftsmanship and the connection it creates.
Through bespoke events, curated workshops, and custom pieces, ND Collective invites guests to experience the art of embroidery in a new light - intentional, elevated, and enduring.

Meet The Founder

Natalie is the creative force behind ND Collective

A proud mother of two, she first turned to embroidery as a creative outlet while balancing a fast-paced career in fashion merchandising at lululemon, J.Crew, and goop. What began as stitching keepsakes for her family evolved into a passion for transforming embroidery into an artful experience.

Today, her work blends industry expertise with a love of meaningful, handmade detail - an ethos that defines every piece and every event she creates.